Share4Rare offers a platform for patients and parents to connect and boost research in rare diseases. The challenge was to connect with all these families around the globe and make them aware of this amazing project.
At incognita we created and executed the communicative campaign for the platform launch and built the digital strategy for the project dissemination.
From the very beginning, this project moved us. We wanted to communicate something emotional but also true, positive and inspiring. We had the luck to meet the families involved in the project and finally Ingrid, the great inspiration that has become the protagonist of the Share4Rare campaign under the claim: “Let’s make rare extraordinary”