Gazella dorcas is almost extinct in the wild due to human pressure. This project shows the efforts of a community of researchers together with the Barcelona Zoo, trying to save this species from extinction.
The communication of this audiovisual campaign has included various digital products, from Instagram and Facebook capsules to photographs, documentary video, 360º immersive videos, shooting with drones. The entire campaign has been coordinated with a digital strategy to ensure maximum impact.
This 360º video and VR experience allows the public to empathize and feel the magic of the moment when these gazelles were reintroduced to their natural habitat. It is the culmination of years and years of work for the conservation of Gazella dorcas.
The documentary narrates a complex story, full of nuances, in which science, conservation, politics, education and anthropology intervene to bring the values of conservation to the general public.