Gazella dorcas

Zoo de Barcelona
“Living wild species are like a library of books still unread.
Our heedless destruction of them is akin to burning that library without ever having read its books.”

John Dingell

Zoo de Barcelona

Gazella dorcas conservation project – documentary and 360º VR video

Gazella dorcas is almost extinct in the wild due to human pressure. This project shows the efforts of a community of researchers together with the Barcelona Zoo, trying to save this species from extinction.

The communication of this audiovisual campaign has included various digital products, from Instagram and Facebook capsules to photographs, documentary video, 360º immersive videos, shooting with drones. The entire campaign has been coordinated with a digital strategy to ensure maximum impact.

360º video and VR

This 360º video and VR experience allows the public to empathize and feel the magic of the moment when these gazelles were reintroduced to their natural habitat. It is the culmination of years and years of work for the conservation of Gazella dorcas.

Micro-documentary

The documentary narrates a complex story, full of nuances, in which science, conservation, politics, education and anthropology intervene to bring the values of conservation to the general public.

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